Free checklist

In 10 minutes, find out what it takes to properly validate a business idea.

A free checklist of what real validation actually involves. Run your idea through it and you'll see exactly what you've nailed, and what you're still guessing at.

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Most founders never really validate.

Most people don't know how to validate, so they just wing it. No one ever showed them what a real validation covers, or how to read what buyers actually tell them.

What this checklist does

It turns "I think it's a good idea" into evidence, before you bet your time and money on it.

A map, not a maybe

It lays out the whole validation process on one page, based on the framework behind the First Buyers Sprint, used with 20+ founders.

Shows you where the gaps are

It highlights the exact areas to pressure-test before you invest more time or money into the idea.

Ends in a decision

Work through it and you either have a validated idea, or clear signals on exactly where to pivot.

What's inside

The full activity list

Every check that matters, across all four pillars. 24 in total, nothing important left out.

  • Problem & competition
  • Your ideal customer
  • Real buyer conversations
  • Reading buying signals

A readiness scorecard

Count your ticks and see how complete your validation really is, from "building on guesses" to "genuinely ready."

A Build / Refine / Pivot scorecard

Turn messy conversations into one clear call: commit to the idea, sharpen it, or change direction.

Complete it and you'll know where you stand: a validated idea worth building, or a clear direction on what to change.

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Need support validating your idea?

The checklist is the map. If you'd rather have it done with you, the First Buyers Sprint is a 4-week program that guarantees you leave with a validated idea and real buyers, or a clear direction to pivot.

A real conversation, not a sales pitch.